Saturday 22 March 2014

Charcoal burger: Once you go black...

A burger as big as my head? Not quite.

But I was still very intrigued by Burger King's new Charcoal Black burger. I have never seen anything like it.

It's quite perverse actually. Who would think that calling a burger "charcoal" would be an appetising way to market a burger?

Besides barbeque, "charcoal" makes me think of the pills you take for diarrhea. Again, not the image you want when you're selling food.

I guess that's why Burger King is emphasising the word "black" in the ads.

I think the only other black food I've eaten is squid ink pasta and I never want to eat that again.

But a black burger is so crazy stupid cool that, of course, I had to try it.

I went for the beef and... it's really not bad.

The black bamboo charcoal bun does taste a little different. It's drier than regular buns but in a good way.

And yes, it does taste a bit like charcoal, but the overwhelming flavour is the turkey bacon and sweet honey mustard sauce.

I applaud Burger King for attempting something new and different in Singapore. Maybe the black burger was meant as a promotional tie-in with the movie 12 Years A Slave until someone came to his or her senses.

Too bad Black History Month was last month.