Saturday, 22 March 2014
Charcoal burger: Once you go black...
A burger as big as my head? Not quite.
But I was still very intrigued by Burger King's new Charcoal Black burger. I have never seen anything like it.
It's quite perverse actually. Who would think that calling a burger "charcoal" would be an appetising way to market a burger?
Besides barbeque, "charcoal" makes me think of the pills you take for diarrhea. Again, not the image you want when you're selling food.
I guess that's why Burger King is emphasising the word "black" in the ads.
I think the only other black food I've eaten is squid ink pasta and I never want to eat that again.
But a black burger is so crazy stupid cool that, of course, I had to try it.
I went for the beef and... it's really not bad.
The black bamboo charcoal bun does taste a little different. It's drier than regular buns but in a good way.
And yes, it does taste a bit like charcoal, but the overwhelming flavour is the turkey bacon and sweet honey mustard sauce.
I applaud Burger King for attempting something new and different in Singapore. Maybe the black burger was meant as a promotional tie-in with the movie 12 Years A Slave until someone came to his or her senses.
Too bad Black History Month was last month.
TRENDING POSTS OF THE WEEK
-
You may have read about kids of local celebrities following their parents' footsteps into showbiz. But you probably haven't read...
-
An important decision lies ahead of me on the first day of Chinese New Year, ie, tomorrow: I have to decide whether to wear shorts or long p...
-
Dear Gurmit, How’s it going? It’s been a while. The Phua Chu Kang movie didn’t turn out the way I hoped. You look good for a guy a ye...
-
When I learnt that Vernetta Lopez ’s autobiography Memoirs Of A DJ: Life In Progress was published last week, I rushed to the nearest major...
-
Former Singapore Idol co-host and current cupcake magnate Daniel Ong is in a bitter spat with his neighbour that has spilled online and b...
-
I first met Darryl David at Gurmit Singh's wedding dinner in 1995. David's date was a woman named Lynette Pang , who was a stag...
-
Yesterday, the New York Times apologised on Facebook for running this editorial cartoon about India's Mars mission . Post by The ...
-
Dear Ashley Garcia , Clothes maketh the man while the lack of clothes can make a woman famous. Sometimes unintentionally. I mean, y...
-
A long time ago, I met Mr Lui Tuck Yew when he was nobody. Okay, he wasn’t exactly nobody at the time. He was the outgoing Chief of Navy. ...
-
Okay, I surrender. I admit it. I was wrong. In April last year, I wrote a column called “ So is Joanne Peh really going out with Qi Yuwu? ...