Friday 12 October 2012

Do samurai say 'cheese'?

Because of Amy Cheong hogging everyone's attention, another major ongoing scandal in Singapore has gone unreported.

McDonald's Samurai Burger meal comes with Cheese Shaker Fries and not Seaweed Shaker Fries!

This is just wrong and I'm not the only one who feels this way.

Someone wrote on the McDonald's Singapore Facebook page: "The new promotion of Samurai Burger is back and the Samurai meal includes Shaker Fries and Heaven & Earth Jasmine Green Tea.

"Since you are going for the Japanese theme for the Samurai meal, why don't you have Seaweed Shaker Fries instead of Cheese Shaker Fries? Makes sense no?"

McDonald's reply: "Thank you for your suggestion. We will take this into consideration. Cheers!"

I think the Samurai Burger just committed seppuku.

UPDATE: I wrote to McDonald's to find out the rationale behind the Cheese Shaker Fries. After some back and forth, I got this reply:

“We look to provide our customers variety with a wide range of flavours and choices.

“We recently brought back Seaweed Shaker Fries in March of this year, and we hope our customers will enjoy the return of Cheese Shaker Fries, which is one of our most popular flavours.”

What this means is that since the Seaweed Shaker Fries was offered only seven months ago, McDonald's decided to offer something different for the Samurai meal.

In other words, in the choice between thematic consistence and not repeating itself, McDonald's went for the latter.

Not a decision I agree with, but then I care too much.

Now that we've got that settled, we can return to discussing Amy Cheong.

2013 UPDATE: Almost a year later, McDonald's gets it right.