23 July 2015

Alvinology's top 25 Singapore bloggers and blog sites re-ranked




UPDATE: The most popular Singapore blogs by monthly visits (July 2016)


Three months ago, Alvinology published this list of The Top Bloggers and Blog Sites in Singapore:
1. The Smart Local – 1.1m
2. Lady Iron Chef – 690k
3. Daniel Food Diary – 651k
4. Seth Lui – 453k
5. Alvinology – 412k
6. Moneysmart.sg – 390k
7. Parka Blogs – 360k
8. Xiaxue – 295k (added .sg and .com)
9. Mr Brown – 170k
9. Dr Leslie Tay (ieatishootipost.sg) – 170k
10. Salary.sg – 140k
11. QiuQiu – 130k
12. Tammy Tay (ohsofickle) – 120k
13. Viva Woman – 110k
14. Asia361.com – 107k
15. Working with Grace – 95k
15. Limpeh Is Foreign Talent – 95k
16. Miss Tam Chiak – 90k
17. PassportChop – 80k
18. Superadrianme – 75k
18. Aspirantsg – 75k
18. Rubbish Eat Rubbish Grow – 75k
19. Rachel Wong – 70k
20. Naomi Neo – 65k
21. Techie Lobang – 60k
22. Mitsueki – 50k
23. Lester Chan – 49k
24. Sophie Willocq – 45k
24. Andrea Chong – 45k
25. Cheekie Monkies – 40k
25. Johor Kaki – 40k
25. Camemberu – 40k
25. Yan Kay Kay – 40k

The figures are the number of visits each site got in March 2015 according to a website called SimilarWeb.

The thing is, in April, SimilarWeb changed its algorithm "to improve and enhance our data accuracy even more".

This dramatically changed the visitor count for a number of sites.

Here is my ranking of the same sites using the latest stats from SimilarWeb.

1 = 1. The Smart Local – 1.1m ^ 1.2m
2 ^ 3. Daniel Food Diary – 651k ^ 846.7k
3 ^ 4. Seth Lui – 453k ^ 658.1k
4 v 2. Lady Iron Chef – 690k v 410k
5 ^ 17. PassportChop – 80k ^ 372.3k
6 = 6. Moneysmart.sg – 390k v 210K
6 ^ 7. Parka Blogs – 360k v 210k
7 ^ 13. Viva Woman – 110k ^ 150.2k
8 ^ 18. Aspirantsg – 75k ^ 142.4k
9 ^ 25. Cheekie Monkies – 40k ^ 105.4k
10 v 9. Dr Leslie Tay – 170k v 90k
11 ^ 18. Superadrianme – 75k ^ 83.6k
12 v 5. Alvinology – 412k v 80.9k
13 ^ 16. Miss Tam Chiak – 90k v 75k
14 v 10. Salary.sg – 140k v 60k
15 = 15. Working with Grace – 95k v 60k
16 v 8. Xiaxue – 295k (added .sg and .com) v 25K+30k=55k
17 ^ 23. Lester Chan – 49k ^ 49.2k
18 v 14. Asia361.com – 107k v 42.7k
19 v 11. QiuQiu – 130k v 40k
19 v 9. Mr Brown – 170k v 40k
19 v 18. RubbishEatRubbishGrow – 75k v 40k
20 ^ 22. Mitsueki – 50k v 30k
21 ^ 24. Andrea Chong – 45k v 25k
22 v 19. Rachel Wong – 70k v 20k
22 v 20. Naomi Neo – 65k v 20k
22 v 21. Techie Lobang – 60k v 20k
23 ^ 25. Camemberu – 40k v 15k
24 ^ 25. Yan Kay Kay – 40k v 9k
25 v 12. Tammy Tay (ohsofickle.blogspot.com) – 120k v 8k
26 v 15. Limpeh Is Foreign Talent – 95k v 7k
26 v 24. Sophie Willocq – 45k v 7k
27 v 25. Johor Kaki – 40k v 2k

A few things to note about the new ranking.

The Smart Local is still No. 1 over all.

The top three food bloggers have switched places with Daniel Food Diary taking over Lady Iron Chef as the top food blogger with more than double the latter's June visits. Seth Lui also went up a notch.





Passport Chop more than quadrupled its numbers, vaulting it to the top 5. Cheekie Monkies more than doubled its numbers to leap from the bottom into the top 10.

Alvinology, which did the original ranking, had its number of monthly visits shrank by more than 500 per cent.



So did Xiaxue and her pal Sophie Willocq.



They are still better off than Limpeh Is Foreign Talent whose numbers plunged by more than 1,300 per cent.



I'm not sure how Alvinology selected which "bloggers and blog sites" to be on its list. Left out are well-known bloggers like Roy Ngerng (85k in March, 25k in June) and Bertha Henson (170k in March, 3k in June).

It seems that SimilarWeb measures only desktop engagements, so mobile visits may not be included in the stats. There are also inconsistencies because some numbers are "estimated" while others are "verified".

Another complication is blogs using the blogspot subdoman name. If you're visiting such a blog from the US, the URL ends with blogspot.com. If you're in Singapore, you get blogspot.sg. The trouble is SimilarWeb counts the different country domains separately.

That's why Alvinology had to add the numbers for xiaxue.blogspot.com and xiaxue.blogspot.sg. But it didn't do the same for others on blogspot such as Tammy Tay, Qiu Qiu, Johor Kaki and Limpeh Is Foreign Talent. Understandably so since it can get rather unwieldy, but then you sacrifice accuracy.

Tay's 8k June visits for ohsofickle.blogspot.com may seem embarrassingly low for a so-called "influencer", but then she also gets 35k for ohsofickle.blogspot.sg.





More astoundingly, johorkaki.blogspot.sg may have only 2k visits, but johorkaki.blogspot.com has a staggering 250.3k. So Johor Kaki should be in the top 10 rather than at the bottom of the list.

I had 13.4k verified visits last month for smong.net.



That's just enough to get me into the top 25.

I verified my SimilarWeb data by linking it to my Google Analytics.

Why do all these numbers matter?

Because Xiaxue-Gushcloud saga.


UPDATE: Singapore Blog Award winners not as popular as I thought

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