Swee Say to firms: Emulate Gaga
TO HELP firms succeed in getting customers to go gaga over their business, like what Lady Gaga has done with her music, the Government is spending $84 million over the next five years on more advanced programmes for service staff.
The investment was announced on Monday by Mr Lim Swee Say, Minister in the Prime Minister's Office, in a speech at a Customer-Centric Initiative (CCI) symposium.
'Every (company) ought to find a way so that more of you will become like the Lady Gaga of your respective sectors,' he said.
- The Straits Times
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