I would like to commend you on your prompt apology for the e-mail – excuse me, I mean “electronic direct mail” or EDM – sent by your marketing communications department canvassing for advertisements on Channel NewsAsia during its “comprehensive coverage” of the earthquake and tsunami in Japan.
Your senior vice-president of marketing and sales planning, Mr Eddie Koh, said: “We apologise unreservedly if we had been seen to be insensitive to the gravity of the situation.”
And so what “if” you were?
It’s not like you were actually being insensitive – you were only “seen” as being insensitive.
And who are the people doing the “seeing”?
It’s those pesky “netizens”. It’s their fault.
They had criticised the EDM as “opportunistic”, “unsavoury” and “despicable”.
In your apology, Mr Koh has clarified that the EDM was meant for a “targeted group of clients and agencies”.
The implication is that, unlike netizens, these clients and agencies would appreciate the opportunistic, unsavoury and despicable nature of the EDM.
You were only catering to their needs. It’s because of these clients and agencies that you were “seen” to be insensitive. If anything, they should apologise to you.
What’s the big deal anyway? It’s not like you drew a cartoon of Ultraman running away from a tsunami.
As Mr Koh said: “We hope the public will be forgiving and we can focus our attention and efforts on the affected victims of this most unfortunate tragedy.”
I believe that MediaCorp has already made up for any perceived gaffe by raising more than $4.25 million for the Society for the Physically Disabled with a live charity show on Channel 8 two days after the earthquake. Well done!
Channel NewsAsia reported that the highlight of the show was a “breathtaking” sand dance performance by MediaCorp stars Fann Wong and Christopher Lee.
So much for focusing attention on the Japan tragedy. Hey, life goes on, right? Otherwise, the earthquake has won. Breathtaking, indeed.
There is, however, one thing in the EDM that I find unforgivable that you should apologise for – but didn’t.
The EDM said that the earthquake unleashed a tsunami that “wrecked havoc” on coastal towns.
As über netizen Mr Brown pointed out, the correct word is “wreaked”, not “wrecked”.
Epic language fail, MediaCorp!
Are your EDMs written by Ris Low? Or Phua Chu Kang?
Even your targeted clients and agencies would not be impressed.
Mr Koh said that the staff member concerned had been “counselled to be more circumspect”.
Maybe that staff member should just be sent for English classes.
S M Ong
TRENDING POSTS OF THE WEEK
Zoe Tay said she was “just sexy”, and that men love her and women hate her. I can’t speak for women, but as a man, I don’t exactly love...
Let me first say, I love my country. And I dislike the new National Day song, Because It’s Singapore, because it’s not Home — like any t...
It’s like 1996 all over again. Only instead of the Macarena , we’re dancing Gangnam Style . Instead of watching the White House get bl...
For the first time, I limped to the start line. It was The Performance Series Race at Punggol East-Coney Island this morning. I had been...
Two years ago, when celebrity radio deejay Glenn Ong revealed that he was dating fellow MediaCorp deejay Jean Danker after splitting fro...
I first met Darryl David at Gurmit Singh's wedding dinner in 1995. David's date was a woman named Lynette Pang , who was a stag...
Last month, my wife posed for pictures with a topless male model at the entrance of Abercrombie & Fitch on Orchard Road. Because he pu...
It started with this Cyberpioneer Facebook post: What does Military Expert (ME) 1 Clarie Teo enjoy, when she is not busy keeping ship eng...
Okay, I surrender. I admit it. I was wrong. In April last year, I wrote a column called “ So is Joanne Peh really going out with Qi Yuwu? ...
Halimah Yacob did not delete info about Indian descent on Wikipedia page because it's still there unless it has been deleted againOn Wednesday, The Independent Singapore speculated: Did Halimah Yacob delete info about Indian descent from Wikipedia page ? The short ...