Tuesday 17 January 2017

Lunch With Sumiko: Build-up & aftermath

The first warning sign I saw was in The Straits Times on Thursday, Jan 12, in the form of this half-page in-house ad:

It was to promote The Sunday Times revamp, including Sumiko Tan's new Sunday interview series, Lunch With Sumiko.

The next day, she was replaced by a giraffe (I mean in the ad), but the recently promoted Straits Times executive editor's picture still appeared, albeit smaller.

The day after that, the giraffe was replaced by the shorter-necked Selena Tan, and Sumiko was pictured with Education Minister (Higher Education and Skills) Ong Ye Kung.

Perhaps feeling the need to explain why he would be in a picture with Sumiko, the minister posted this on Facebook:

Then on Sunday, after all that build-up, Lunch With Sumiko finally dropped.

Since then, I've read more about the article than the article itself.

Must Share News: Lunch With Straits Times Editor Sumiko Tan Was So Boring, We Lost Our Appetite

Ironically, by discussing (and dissing) Lunch With Sumiko so much, the haters are doing a better job at promoting it than those half-page ads ever did.

What has gone unmentioned is that a week earlier, The Sunday Times ran a somewhat less-heralded interview with the other Education Minister, Mr Ng Chee Meng.

By... Sandra Davie, the senior education correspondent.

Maybe they had brunch.

Read Sumiko Tan: Singapore will miss her when she’s gone