It started in January 2000...
... came back in a big way in 2013...
... then last year...
What happened to the queues?
Despite predictions to the contrary, the krazy long queues for Hello Kitty toys at McDonald's didn't happen.
Why? Because McDonald's started taking orders online.
The lack of queues was so unprecedented that it even made the news in The Wall freakin' Street Journal.
This year, with the release of the McDonald's SG50 Hello Kitty collection last month, queues were once again predicted, perhaps out of habit.
But McDonald's once again took orders online and no krazy long queues.
That's two years in a row.
This time, The Wall Street Journal doesn't even report it.
So are krazy long Hello Kitty queues at McDonald's finally a thing of the past?
Good thing too. I believe Singaporeans are all queued out this year.
At least until McDonald's next Minions promotion.