Mothership.sg called it "the ultimate recruitment bait video".
It went viral and the idea that it's a recruitment ad stuck.
As I've tried explain in my column, it was not intended as a recruitment ad.
That was two weeks ago.
Then Alvinology posted this:
Other sites followed suit:
At least it's an actual recruitment ad.
And so the social media-created charms race began.
Even the Home Team has been dragged into it:
And it all started with this non-recruitment ad:
ME1 Clarie Teo is just one of many women from Mindef who have been featured on the back page of Pioneer magazine. It's sort of like the magazine's centrefold but on the back page. And the models keep their clothes on.
Cyperpioneer then took it to the next level by producing the makeover videos.
Since we're so enamoured with women in the military at the moment, let's just get it all out of our system once and for all:
CPT Mailyn Sim May Rong, 25, Assistant Operations Officer, RSS Intrepid
Cyberpioneer, 27 Feb 2015
Wong Tien Kwan, 27, Total Defence Engagement Executive, Nexus
Cyberpioneer, 30 Jan 2015
CPT Katie Lin, 25, Staff Officer, Joint Operations Department
Cyberpioneer, 29 Dec 2014
CPT Joyce Xie, 31, Apache pilot, 120 SQN
Cyberpioneer, 29 Sep 2014
ME 2-1 Rain Teo, 26, Marine Engineering Specialist, RSS Intrepid
Cyberpioneer, 30 Jul 2014
Sally Xie, 23, Staff Officer, Human Resource Systems Department
Cyberpioneer, 24 Jun 2014
ME1-1 Latha Ramaya, 21, Navigation Specialist, RSS Tenacious
Cyberpioneer, 28 May 2014
Joy Wong, 26, Media Relations Officer, MINDEF Public Affairs
Cyberpioneer, 29 Jan 2014
Eliza Martoyo, 24, Asst Production Services Manager, SAF MDC
Cyberpioneer, 27 Dec 2013
CPT Vivien Lee Ying Na, 24, Platoon Commander, 48 SAR
Cyberpioneer, 26 Nov 2013
ME4 Olive Lim, 24, Medical Company Team OIC, Army Medical Training Centre
Cyberpioneer, 30 Jul 2013
Fiona Ang, Staff officer, Naval Personnel Department (NPD)
Cyberpioneer, 25 Jun 2013
ME1 Melissa Lim, 24, Navigation operator, RSS Dauntless
Cyberpioneer, 29 May 2013,
ME2 Joanne Tan, 31, Air Force engineer,
Air Engineering & Logistics sqn, UAV command
Cyberpioneer, 26 Mar 2013
LTA Nur Atiqah, 24, Platoon Commander, Officer Cadet School
Cyberpioneer, 30 Oct 2012
CPT Tong Wei Lynn, 1st Battalion, Guards
CyberpioneerTV, Oct 23, 2014
Into the Fray - The Making of a Female Soldier
CyberpioneerTV, Jan 22, 2015