Sunday, 30 January 2005

Singapore Idol guys Taufik & Sly promote BeeDees girls' underwear

It's not often that I stop and stare at something in the women's underwear department. Once a month at the most.

For instance, I was once utterly intrigued by the Aqua Bra. The science that goes into women's breast support is just mind-boggling.

And whoever invented the technology that allows you to wear a thong without feeling like your backside is getting flossed should get some sort of Nobel Prize.

And with God as my witness, I hereby pledge that I shall one day be able to discern the difference between a camisole and a chemise like an expert - while blindfolded!

But what caught my attention last week wasn't the latest cutting-edge brassiere technology. Or even the new come-hither, point-of-sale displays for the spring/summer 2005 lingerie collections that could turn a gay man straight.

It was the faces of Taufik Batisah and Sylvester Sim grinning at me from the tops of racks of Triumph BeeDees bras, briefs and other unmentionables.

I couldn't believe my eyes. What did the first Singapore Idol and runner-up possibly have to do with girls' undergarments? For some reason, Tom Jones came to mind.

I had to get a closer look.

I approached the racks of female pubescent delicates with such intense fascination that a matronly saleslady patrolling the section showed understandable concern.

Despite wearing disposable contact lenses that were way past their expiry date, I wasn't deceived by my eyes at all.

It was Taufik and Sly, Singapore idols and now Triumph BeeDees pitchmen.

Spend at least $80 worth of Triumph products including a BeeDees bra and brief set or swimwear and you may get a chance to meet your idols on Valentine's Day.

I understand that Taufik and Sly appeal to young girls who are BeeDees' target market, but is it really appropriate for two guys to be selling girls' underwear?

As part of the promotion, 200 BeeDees cami-and-shorts sets autographed by Taufik and Sly are also being auctioned off in aid of the tsunami victims.

I know it's for charity, but again, is it really appropriate for two guys to be signing their names on girls' underwear?

For once, MediaCorp can't be blamed for this because our national broadcaster isn't the one who pimp out our idols to peddle teeth whitener and panties.

Taufik and Sly are managed by Artiste Networks, a subsidiary of Singapore Idol judge Ken Lim's Hype Records.

What if Olinda Cho had won? Would she be endorsing Anlene Gold?

What if I wanted to meet Taufik and Sly? Well, I could get $80 worth of Triumph products for my mother, I suppose, but asking for her cup size would likely scar me emotionally for life. Even then, I think Beedees may be little too small for her.

The matronly saleslady was glaring at me now. I decided to leave the women's underwear department and headed for Watson's to get some contact lens solution.

Who should loom in front of me but The New Paper Booby Award winner herself, Margaret Lee.



Actually, it was just a life-size cardboard standee of Margaret Lee, touting breast enhancement pills and sporting an interesting purplish bra that may or may not be Triumph, but is at least somewhat triumphant in containing Ms Lee's bulging bosom.

She's the one who should be selling underwear.

- Published in The New Paper, 30 January 2005

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