It was the most excited I had ever felt about football. Fittingly, it happened during the World Cup – and I didn’t have to pay the telcos a single cent to see it.
You know that Nike “Write The Future” commercial starring international football stars like Wayne Rooney, Cristiano Ronaldo and Didier Drogba with cameos by tennis ace Roger Federer, recent NBA Championship-winning basketball MVP Kobe Bryant and doughnut nut Homer Simpson?
Well, this is even better than that.
But you ask: What could be better than an epic multi-plotline World Cup-related commercial directed by Alejandro Iñarritu, who was Oscar-nominated in 2007 for directing the epic multi-plotline Babel, which starred Brad Pitt and Gael García Bernal, who also has a cameo in the commercial playing footballer Ronaldo in a make-believe movie called Ronaldo: The Movie?
The answer: a pizza in the shape of a football field.
When I first saw the Pizza Hut ad for its all-new Goooal! Splitzza, I couldn’t believe my eyes. Is it a pizza? Is it a football field? OMG, it’s both!
The audacity! The creativity! The vision! Consider my mind blown.
And yet, the idea is so simple, I’m surprised no one else thought of it sooner. It masterfully combines two things people love – cheesy food and commercial sports – and the result is a work of art.
Yes, that’s what I said – art.
If they can pass off line-dancing as an appropriate closing event for the Singapore Arts Festival, the Goooal! Splitzza should be a permanent exhibit at the Singapore Art Museum for this and future generations to study and enjoy.
Our children’s children will then be able to marvel at how Pizza Hut carefully designed the toppings such that the intricate mix of ingredients matches the national colours of England and Brazil.
Our grandchildren’s grandchildren will also be able to appreciate how Pizza Hut savvily chose not to go with the national colours of, say, Honduras and Algeria.
The devil is in the details like these. It makes the World Cup-related promotions of other restaurant chains, past and present, seem like lazy afterthoughts.
But be warned, if you’re ordering the Goooal! Splitza, you must, must, must get the large – not the regular – because only the large is rectangular. The regular is square-shaped.
Who has ever heard of a square football field?
The regular Goooal! Splitzza is a crime against nature and the beautiful game.
And if you don’t think you can finish a large, just call me. I can always eat pizza.
- Published in The New Paper, 27 June 2010
TRENDING POSTS OF THE WEEK
Dear Ashley Garcia , Clothes maketh the man while the lack of clothes can make a woman famous. Sometimes unintentionally. I mean, y...
Go-Jek 'hostage' situation: Can you actually drive from Bishan to Coleman Street without paying ERP charges at 7am on a weekday?The Go-Jek driver picked the passenger up from Block 251 Bishan Street 22 at about 7am on Tuesday and was heading towards Coleman Street. ...
It’s like 1996 all over again. Only instead of the Macarena , we’re dancing Gangnam Style . Instead of watching the White House get bl...
To answer the question that everyone is asking – no, it’s not because you’re Chinese. It’s because everyone has been repeating the line fr...
Okay, I surrender. I admit it. I was wrong. In April last year, I wrote a column called “ So is Joanne Peh really going out with Qi Yuwu? ...
When I learnt that Vernetta Lopez ’s autobiography Memoirs Of A DJ: Life In Progress was published last week, I rushed to the nearest major...
I first met Darryl David at Gurmit Singh's wedding dinner in 1995. David's date was a woman named Lynette Pang , who was a stag...
It started with this Cyberpioneer Facebook post: What does Military Expert (ME) 1 Clarie Teo enjoy, when she is not busy keeping ship eng...
Lately, I've been noticing the recurring use of an unfamiliar word on social media. Aisey. Posted by SMRT Ltd (Feedback) on Wedne...
Dear Jem, Congratulations on your opening yesterday. Four days late. Wink, wink. Just between you and me, the delay was intentiona...